Wednesday 30 September 2009

Analysis of a music video using Goodwins points

Music Video analysis

Lady Gaga – Paparazzi


The genre of Lady Gaga paparazzi is pop. One of the characteristics of the music video paparazzi by Lady Gaga is that it has a very story narrative. Another characteristic is the Lady Gaga is performing in the music video as the woman who gets pushed off the balcony, which is a characteristic of pop videos. This video is quite conventional towards a pop video. The style of the video is very up to date and modern which is consistent in a lot of pop videos. However the video also challenges the conventions of a pop video by the length of the video. This video is 7 minutes 53 seconds, whereas in a lot of pop videos the length of the video is about 3 or 4 minutes.
The lyrics talk about what it’s like being the paparazzi and what they do for example ‘need that picture of you’. This relates to the image because there are scenes where there are paparazzi taking hundreds of photos. The song is quite past paced, which relates well with the visuals because the editing is done so that there are short duration shots to link with the music. At times the images cut at the same time as the beat.
There are a lot of close ups of Lady Gaga in this music video showing that it is Lady Gaga and by using close ups we can see her unique style more clearly which reminds us that its by Lady Gaga. Lady Gaga is known for her unique style and this is portrayed throughout the music video to add her own style. She is well known for her crazy outfits, which are unique and typical for Lady Gaga. The video also shows off that she can dance as well as sing which adds to the performance.
There is a good indication of notion of looking where it looks like we are the paparazzi looking through the camera taking photos of Lady Gaga. This creates the illusion that the audience are taking the photograph looking through the camera.


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