Wednesday 30 September 2009

Hollie Godden music video analysis



Keri Hilson - Knock You Down

Knock you down is an R&B track. A typical feature in an R&B music video is to show a relationship between a male and female character. Knock you down contains a relationship between Kanye West and Keri Hilson. As the video goes on it changed to Ne-yo and Keri Hilson.
As certain word is said we see a picture or small clip of it on half of the screen. For example when Kanye West says the word 'nasa' we see rocket smoke on half the screen. Also another one is when Kanye west says hour glass we see an hour glass with the sand slowly falling down. Showing a relationship between the lyrics of the song and the picture we are seeing is very common in R&B music videos.
Knock you down is a very fast up-beat song. Most of this video is shot in slow motion which goes against typical R&B music videos but as we see pictures and clips flash on the screen it picks up the pace to go with the beat.
In this video we see lots of close-ups of Keri Hilson and Kanye West at the begining but as it goes on we see more of Ne-yo not kanye west. This shows that Keri is the star of the video.
Theres a part in the video before ne-yo comes into it when Keri and Kanye are very close. This is what we would expect to see in an R&B music video. This gives the feeling that viewer is looking on them.
This video also contains lyrics and dance moves from another of Ne-yos songs - Mrs Independant. He repeats the same dance move to the lyrics in one of his own videos.

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