GROUP 31 - Music Video 2009/10

The Prodigy – Warriors Dance

The Prodigy are a drum and bass / dance band that use electronic beats to make their music unique and stand out from other similar bands. Their music video, warrior’s dance, is a particular piece that shows exactly what they can do.

It fits in with the genre characteristics by showing a unique quirky video that does not show the band at all. This is rather conventional of a drum and bass / dance video as the focus is mostly on the music and in most cases the band are not even known to look at. There is a slight narrative to the video as the cardboard cut out men are acting like warriors.

The cardboard warriors relate back to the title of the song name, but with very little words in the song there is not really much else to work with.

The music has a strong fast paced beat and the majority of the time the images on screen are also fast paced with the warriors dancing for example. This would be an illustrative relationship.

The band are not shown in the video and therefore are not really meeting the demands of the record label, although there music is unique and the videos are always pleasing to watch as they are always entertaining. This could be what the band is going for.

There is not really frequent reference to notion of looking as the video is all animated although it is enjoyable to watch.

I was not aware of any intertextual reference as the video, like many of their others, is unique and different.