Analysing a music Video- The streets- Fit but you know it.

Analysing the music video for “The Streets- Fit but you know it,” using Goodwin’s points

1. This music video demonstrates the genre characteristics for typical garage video its music genre is UK garage. The video is sort of grotty, but at the same time bright and funny. With really descriptive lyrics. It really plays on the stereotype of a young "lad". For example a man who goes out drinking with mates and obsesses over cars and girls.
2. In this video there is a definite relationship between the lyrics and the visuals. The lyrics are very descriptive, and tell a story, and the music video shows the images of the story, for example the lyrics say –“That blue Topshop top you’ve got on is nice, bit too much fake tan no but yeah you score high” and it shows a photo of a girl looking slightly orange in a blue top. This makes the music video more interesting because you are actually seeing what you’re hearing.
3 There is also a strong relationship between the music and the visuals, because the song is quite up beat and the video is quite up beat too, like the images from “his night out” and when he’s walking along, it all matches the music. For example if it was a depressing beat you would not have pictures and clips like that.
4. There is obviously a high demand for the record label, there are many close up shots of the artist, he is the main feature in the video, and you can clearly see his face and who he is. Mike skinner usually has someone singing with him for the chorus or something, and that appears the video with this other man on the beach.
5. In this video there is actually a frequent reference to the notion of looking. There is like a video within a video, as most of the video is based around Mike Skinner looking through his photos from the night before, the photos tell a story, and are sometimes still, but some of them have movement in them which makes the video even more interesting.
6. This video does have an intertextual reference to the film “Football Factory”. It can be found on the extras on the DVD and features three of the actors Danny Dyer, Frank Harper and Roland Manookian, they only have a short part in the video, but its sort of promoting how its a “lads” video, because the majority of men appear to like football factory, and its talking about chasing after a girl.