Magazine cover

In this magazine advert for Micheal Jackson - Thriller the first thing we see is the main heading "BIG DEAL". This is too make you want to know what it is about and read on.
The colour scheme in this advert is very dull to match the narrative of the song and the lyrics. Micheal Jackson and the writing are the only things that stand out by using a vibrant red for his clothes and gold with white for the text. The red used for Micheal Jackson makes him stand out like hes an icon.
The characters on the the advert also feature in the music video in the same way . it is very effective how they all looking towards you because it is very surreal like the song and the music video.
The phrase "Trick or Treat Keep The Little Ones Safe..." is significant to Halloween and gives you a taste of what to expect in the video by making you think about all the people in the picture coming out into the streets.
The name of the artist, Micheal Jackson is not as clear as the rest of the text. This shows he is well known and idolized.
The video also contains the album and song name and a quote saying "The worlds biggest selling album of all time." This will make the person want to listen to it because its actually been quoted in the advert.